Folklore U.S.
Seth Price

Book Launch & Reading
Thursday, November 20, 7pm

Artists Space Books & Talks
55 Walker Street

Folklore U.S. (2012 – 2014), by Seth Price, brings together fabric sculptures produced by the garment industry, wall-hung plywood works, vacuum-formed sculptures, and a line of military-inspired clothing made together with New York based fashion designer Tim Hamilton. To varying degrees ­­– in employing envelope interior security patterns – these works address the motif of the standard business envelope, as both container and symbol.

Folklore U.S. initially debuted in 2012 at dOCUMENTA(13), where as part of the exhibition Seth Price presented his plywood works and garment sculptures. In conjunction the clothing line was launched by an evening fashion show and sold at SinnLeffers, a department store located next to the Fridericianum, historically dOCUMENTA’s main venue.

The 2014 publication Folklore U.S. addresses the intersection between the contemporary fields of finance, cultural critique, industry, labor and aesthetics. Folklore U.S. includes three interviews between various contributors (Seth Price and Christopher Bollen, Bosko Blagojevic and Ben Morgan-Cleveland, Bettina Funcke and Ben Morgan-Cleveland) and uses anecdotes and speculation to guide readers through fabrication processes, materials, and fashion industry protocols. Accompanying these conversations are more than 250 images that immerse the reader in the cycle of production and presentation, tracing the work from New York’s Garment District to factories in South Korea and China, art galleries and German department stores. The book also includes a new text by Seth Price.

The launch of Folklore U.S. at Artists Space Books & Talks will feature a reading by Seth Price and a temporary shop, selling clothing from the Folklore U.S. diffusion line, as designed by Price & Hamilton. Produced in Japan, the new line reimagines the dOCUMENTA pieces in two new colorways (black/white and dark-green/gold), employing custom discharge-printed Japanese fabrics and adding new casual pieces including tees, hoodies, and shorts.

Seth Price
Folklore U.S.
Bettina Funcke, ed.
With interviews between Seth Price & Christopher Bollen,
Bosko Blagojevic & Ben Morgan-Cleveland, Bettina Funcke & Ben Morgan-Cleveland
With text by Seth Price
Published by Walther König, Cologne: September 2014
Paperback, 240 pages
67 x 90 1/2 inches / 170 x 230 mm
ISBN: 9783863356064