The space may look familiar but the experience isn't: a white wall with a row of empty clothes hangers, and an adjacent fitting room. But this situation offers a whole new wardrobe of possibilities. Masamichi Udagawa and Sigi Moeslinger, partners in New York-based Antenna Design, address the relationship between self-image, digital technology, fashion retailing and spectacle in a changing room unlike any other in Soho.
The Emperor's New Clothes gives new meaning to the phrase "wearable computing." Antenna Design is a partnership founded by Sigi Moeslinger and Masamichi Udagawa in 1997. In the public sector Antenna designed three new fleets of subway cars for New York City, all of which are in service now. Antenna has also designed hardware and screen-interface for various automated ticket vending machines for the Metropolitan Transportation Authority of New York.
Masamichi Udagawa is a graduate of Chiba University in Japan. From 1992 to 1995 Masamichi was a senior designer at Apple Computer Industrial Design Group in Cupertino, CA, where he designed a number of products such as the PowerBook 5300/3400 series. He is the recipient of numerous design awards including IDEA Gold Awards, ID Magazine's Best-of-Category and First Prize of Japan's Good Design Award.
Sigi Moeslinger holds a BFA from Art Center College of Design, Pasadena, and a Master from NYU's Interactive Telecommunications Program. Sigi also worked as an Interactive Research Fellow at NYU and at Interval in Palo Alto. She has received many design awards including IDEA Gold & Silver Awards, ID Magazine Awards, and a German IF Award.